Road For Chick began in 2019 when three Sydney-based content creators—Emma Wilson, James Cooper, and Olivia Chen—found themselves repeatedly answering the same questions from aspiring creators: "How do you make videos go viral?" and "What's the secret to growing on social media?"
After spending years individually mastering the algorithms and psychology behind viral content, they realized there was no comprehensive resource specifically tailored to the Australian social media landscape. Most existing guides were based on Northern Hemisphere trends and timing, which often didn't translate well to the Australian market.
The trio began documenting their frameworks and methodologies, testing them with small groups of creators in Sydney. The results were remarkable—students began consistently achieving 100,000+ view counts using the techniques that would later become known as the Chicken Road method and NeoSpin approach.
What started as informal workshops in a small Sydney studio quickly grew into Australia's premier resource for viral content creation. Today, Road For Chick has helped over 3,000 Australian creators transform their content and build sustainable careers in social media.
